Gill is the Director of New Media at Virginia Tech. In her role, she is responsible for aligning and advancing goals and priorities of the university by helping to create and implement a digital-first communications strategy. She works with communications, Alumni, and fundraising teams across campus to promote the university to diverse audiences by using digital platforms to boost engagement and increase opportunities for innovation. Among her priorities is building a network of digital ambassadors, creating social media guidelines, exploring new avenues of digital media communications, and implementing and measuring the impact of those communications.
On a daily basis, Gill is managing the university social media accounts with a particular view of engaging specific audiences on each of those platforms to advance university goals, such as student recruitment and alumni giving.